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Parade of Homes

104.9 The Beat invites you to go visit the Parade of Homes. It’s the 60th Anniversary of the Parade of Homes and a portion of the proceeds benefit Lubbock Homes for Heroes for 2015 recipient Marine Sergeant

Steve Nice

The Best in the business.. Period! Spending over two decades holding down #1 rated mixshows in various Top 10 markets, as well as appearances on BET, MTV, VH1 and featured in The Source, Vibe, XXL and Ozone

DJ Loopz

Lupe Villalobos career is punctuated by various achievements in his DJ Career and has a bright future ahead of him. A DJ, Video Dj, and On-air Personality for Clear Channel Radio (i.e. Wild 104, Kiss 106.3 ect.)

Contact Us

Here’s all the information you need to get in touch with us: Wills Broadcasting Lubbock – 104.9 The Beat #33 Briercroft Office Park Lubbock, TX 79412   Office Number: (806) 762-3000 Fax: (806) 770-5363 Beat Request Line:

Tino Cochino

Born and raised in Lubbock, TX, Tino got into radio at the age of 15 holding the #1 night show in his hometown! Two years later he took the show to San Antonio where his buzz began